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	1.	Advertising and promotion: an integrated marketing communication perspective by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Integrated advertising, promotion, and marketing communications by Clow, Kenneth E Baack, Donald E Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Selling with noble purpose: how to drive revenue and do work that makes you proud by McLeod, Lisa Earle Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.85 MCL. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	4.	They ask you answer: a revolutionary approach to inbound sales, content marketing, and today's digital consumer by Sheridan, Marcus Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	5.	Global advertising by Peterson, Emily Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Murphy and Moore Publishing 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PET. Place hold Add to cart (remove)
	6.	The advertising and promotion challenge: vaguely right or precisely wrong? by Lodish, Leonard M Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Oxford University Press, Inc. 1986 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LOD. Place hold Add to cart (remove)
	7.	Value merchants: demonstrating and documenting superior value in business markets by Anderson, James C Kumar, Nirmalya Narus, James A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.804 AND. Place hold Add to cart (remove)

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