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1.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Publication details: Boston Harvard Business School Press 2005
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM.

2.
Contagious: how to build word of mouth in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER.
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3.
Hooked: how to build habit-forming products by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio Press 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA.
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4.
Contagious: how to build word of mouth in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster 2013
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

5.
Logistics operations and management: concepts and models by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Elsevier 2011
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

6.
Lean driven innovation: powering product development at the Goodyear tire and rubber company by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boco Raton CRC Press 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.57 MAJ.

7.
Getting to innovation: how asking the right questions generates the great ideas your company needs by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi PHI Learning Pvt. Ltd. 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 VAN.
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8.
Product design and development by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5752 ULR.

9.
Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business School Press 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM.

10.
The four steps to the epiphany: successful strategies for products that win by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA.

11.
New products management by
Edition: 11th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 CRA.

12.
A new brand world: 8 principles for achieving brand leadership in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED.

13.
The product manager's toolkit: methodologies, processes and tasks in high-tech product management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 STE.

14.
Zero to one: notes on startups, or how to build the future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Virgin Books 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 THE.

15.
Product management essentials: tools and techniques for becoming an effective technical product manager by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 PRA.

16.
Product leadership: how top product managers launch awesome products and build successful teams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sebastopol O'Reilly Media 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 BAN.

17.
Future tech: how to capture value from disruptive industry trends by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 UND.

18.
Flamin' hot: the incredible true story of one man's rise from janitor to top executive by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Penguin Books Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.76646 MON.

19.
Innovation from emerging markets by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United Kingdom Cambridge University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.064091724 CAH.
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20.
Innovation management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Red Globe Press  2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 END.

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