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1.
Practical text analytics: interpreting text and unstructured data for business intelligence by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.472 STR.

2.
Marketing analytics: statistical tools for marketing and consumer behaviour using SPSS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 CAR.

3.
Marketing analytics based on first principles by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 PAL, ...

4.
Marketing analytics for strategy decision making by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Oxford University Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 MAI, ...
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5.
Marketing analytics: essential tools for data-driven decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London University of Virginia Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

6.
Marketing analytics: statistical tools for marketing and consumer behavior using SPSS by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2022
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

7.
Marketing analytics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 GUP.

8.
Applied marketing analytics using R by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publication Pvt Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 YIL.

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