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1.
Service management and marketing: customer management in service competition by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO.

2.
The innovator's dilemma: when new technologies cause great firms to fail by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 CHR.

3.
Services marketing: people, technology and strategy by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (7)Call number: 658.8 WIR, ...
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4.
Services marketing: integrating customer focus across the firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.
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5.
Services marketing: integrating customer focus across the firm by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ZEI.

6.
Customer relationship management: concepts and technologies by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 BUT.

7.
Services marketing: people, technology and strategy by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 WIR.

8.
Successful service operations management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MET.

9.
Successful service operations management by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MET.

10.
Service supply chain systems: a systems engineering approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boco Raton CRC Press 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.7 CHO.

11.
Salesforce service cloud for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PAZ.

12.
The innovator's dilemma: when new technologies cause great firms to fail by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Harvard Business Review Press 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 CHR.

13.
Value proposition design: how to create products and services customers want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 OST.

14.
Power of customer experience: how to use customer-centricity to drive sales and profitability by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

15.
Never say sell: how the world's best expert consulting and professional services firms expand client relationships by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).
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16.
Customer success: how innovative companies are reducing churn and growing recurring revenue by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 MEH.

17.
Consumer behaviour in hospitality and tourism by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 DIX.

18.
The handbook of logistics and distribution management: understanding the supply chain by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.788 RUS.

19.
People powered: how communities can supercharge your business, brand, and teams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nashvile HarperCollins Leadership 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 BAC.

20.
The future of competition: co-creating unique value with customers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: United State of America Harvard Business School Press 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 PRA.

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