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	1.	Customer relationship management by Peelen, Ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.812 PEE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	Customer relationship management: a strategic perspective by Shainesh, G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Trinity Press 2006 Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 658.812 SHA, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	3.	Advanced introduction to marketing strategy by Day, George S Series: Elgar Advanced Introductions series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar Publishing Limited 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 DAY. Place hold Add to cart (remove)
	4.	Customer relationship management: an AI-driven approach by Kaushik, Anjali Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley India Pvt. Ltd. 2025 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)

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