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	1.	Integrated advertising, promotion, and marketing communications by Clow, Kenneth E Baack, Donald E Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Integrated marketing communication: creative strategy from idea to implementation by Blakeman, Robyn Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Rowman & Littlefield 2018 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	3.	Truth be told: how authentic marketing and communications wins in the purposeful age by O'brien, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 OBR. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Global advertising by Peterson, Emily Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Murphy and Moore Publishing 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PET. Place hold Add to cart (remove)
	5.	The mobile marketing revolution: how your brand can have a one-to-one conversation with everyone by Alpert, Jed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Education Private Limited 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 ALP. Place hold Add to cart (remove)
	6.	Marketing communications by Egan, John Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Ltd 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 EGA. Place hold Add to cart (remove)
	7.	Introduction to advertising: understanding and managing the advertising process by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.2 MOG. Place hold Add to cart (remove)

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