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	1.	Fascinate: how to make your brand impossible to resist by Hogshead, Sally Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi HarperCollins Publishers 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 HOG. Lists: Marketing. Place hold Add to cart (remove)
	2.	Brand seduction: how neuroscience can help marketers build memorable brands by Weber, Daryl Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pan Macmillion India 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 WEB. Lists: Marketing. Place hold Add to cart (remove)
	3.	9 brand shaastras: nine successful brand strategies to build winning brands by Kapoor, Jagdeep Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	4.	Brand management: text and cases by Verma, Harsh V Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Excel Books Private Ltd. 2017 Availability: Items available for loan: Indian Institute of Management LRC (9)Call number: 658.827 VER, ... Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	5.	America: the mother of all brands by Anholt, Simon Hildreth, Jeremy Series: Great brand stories Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Viva Books Private Ltd. 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 ANH. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Brand metrics: measuring brand efficacy along the customer journey by Kall, Jacek Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAL. Place hold Add to cart (remove)
	7.	The 360 degree brand in Asia: creating more effective marketing communications by Blair, Mark Armstrong, Richard Murphy, Mike Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2003 Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.827 BLA, ... Place hold Add to cart (remove)
	8.	Booming brands: inspiring journeys of 11 "Made in India" brands by Pamnani, Harsh Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai TV18 Broadcast Ltd 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 PAM. Place hold Add to cart (remove)
	9.	The new emerging market multinationals: four strategies for disrupting markets and building brands by Chattopadhyay, Amitava Batra, Rajeev Ozsomer, Aysegul Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill Education Private Limited 2012 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA. Place hold Add to cart (remove)
	10.	Patanjalize your brand: how the swadeshi brand disrupted a billion dollar market by Sharma, Paritosh Material type: Text; Format: print ; Literary form: Not fiction Publication details: Mumbai Tanvi Publication 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHA. Place hold Add to cart (remove)
	11.	Strategic brand management: creating and sustaining brand equity long term by Kapferer, Jean-Neol Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page India Private Limited 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KAP. Place hold Add to cart (remove)
	12.	Beyond branding: how savvy marketers build brand equity to create products and open new markets by Marconi, Joe Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cambridge Probus Publishing Company 1993 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MAR. Place hold Add to cart (remove)
	13.	A new brand world: 8 principles for achieving brand leadership in the twenty-first century by Bedbury, Scott Fenichell, Stephen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Place hold Add to cart (remove)
	14.	The art of the brand: the ten commandments of strategic design by Gupta, S. R. Sen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Rupa & Co. 1995 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 GUP. Place hold Add to cart (remove)
	15.	Building brand value: five steps to building powerful brands by Parameswaran, M G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw-Hill Publishing 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 PAR. Place hold Add to cart (remove)
	16.	Superbrands: an insight into 101 of India's strongest brands Vol. I by Chatterjee, Aditi Duggal, Jasmeen Goswami, Anupam Ravi, A. B Ravishankar, T.J Srinivas vijay Verma, Sanjeev Vishwajeet, Shelley Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Superbrands Limited 2004 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	17.	Digital branding: a complete step-by-step guide to strategy, tactics, tools and measurement by Rowles, Daniel Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2022 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)
	18.	Brands and branding: strategy to build and nurture brands by Aggarwal, Ashita Commuri, Suraj Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxan Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AGG. Place hold Add to cart (remove)
	19.	Marketing in a transition economy: new realities, challenges, and prospects by Hossain, Muhammad Ismail Akter, Nasrin Muzareba, Abureza M Material type: Text; Format: print ; Literary form: Not fiction Publication details: Singapore Palgrave Macmillan 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 HOS. Place hold Add to cart (remove)

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