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Peopling marketing, organization, and technology: interactionist studies in marketing interaction by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 VOM.

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The continuum of consumer choice by Series: Routledge Studies in Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 FOX.

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