The cambridge handbook of consumer psychology

Contributor(s):

Material type: Text

TextSeries: Cambridge Handbooks in PsychologyPublication details: Cambridge University Press New York 2023Edition: 2ndDescription: xii, 657 pISBN:

9781009243964

Subject(s):

DDC classification:

658.8342 LAM

Summary: Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology. (https://www.cambridge.org/core/books/cambridge-handbook-of-consumer-psychology/6FFB02292F12DEAF9090CC18EBE7C4C0#fndtn-information)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Human Resource and Organization Behvaiour	658.8342 LAM (Browse shelf(Opens below))	1	Checked out	04/03/2025	006754

Why do consumers make the purchases they do, and which ones make them truly happy? Why are consumers willing to spend huge sums of money to appear high status? This Handbook addresses these key questions and many more. It provides a comprehensive overview of consumer psychology, examining cutting-edge research at the individual, interpersonal, and societal levels. Leading scholars summarize past and current findings, and consider future lines of inquiry to deepen our understanding of the psychology behind consumers' decision making, their interactions with other consumers, and the effects of societal factors on consumption. The Cambridge Handbook of Consumer Psychology will act as a valuable guide for faculty as well as graduate and undergraduate students in psychology, marketing, management, sociology, and anthropology.
(https://www.cambridge.org/core/books/cambridge-handbook-of-consumer-psychology/6FFB02292F12DEAF9090CC18EBE7C4C0#fndtn-information)

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