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1.
Strategic market management: global perspectives by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.8 AAK, ...

2.
Retail management: a strategic approach by
Edition: 13th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.87 BER.

3.
Marketing channel: a management view by
Edition: 8th
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.84 ROS.

4.
Business marketing: concepts and cases by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SAR.

5.
Service management and marketing: customer management in service competition by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 GRO.

6.
Retailing management by
Edition: 8th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.87 LEV, ...

7.
Innovation management and new product development by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 TRO.

8.
The art of digital marketing: the definitive guide to creating strategic, targeted, and measurable online campaigns by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2019
Availability: Not available: Indian Institute of Management LRC: Pending hold (1).

9.
Strategic brand management: building, measuring, and managing brand equity by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 KEL.

10.
Marketing research by
Edition: 11th
Publication details: New Delhi Wiley India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (3)Call number: 658.83 AAK, ...

11.
Human resource management: text and cases by
Edition: 8th
Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.3 ASW.

12.
Psychology by
Edition: 5th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2015
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

13.
Negotiation: readings, exercises and cases by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4052 LEW.

14.
Organization behavior: an evidence based approach by
Edition: 12th
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 LUT.

15.
Introduction to psychology by
Edition: 7th
Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

16.
Marketing research: text and cases by
Edition: 3rd
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 NAR.

17.
Understanding psychology by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 150 FEL.

18.
Consumer behavior by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2016
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

19.
Indian financial system by
Publication details: India McGraw Hill Education (India) Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 332 SAR.

20.
Financial statements and analysis by
Publication details: India Cengage Learning India Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 657.3 NAR.

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