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	1.	Brand fusion: purpose-driven brand strategy by Smith, Terry Williams, Tom Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin De Gruyter 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SMI. Place hold Add to cart (remove)
	2.	Digital business models: the new value creation and capture mechanisms of the 21st century by Ronteau, Sebastien Muzellec, Laurent Saxena, Deepak Trabucchi, Daniel Material type: Text; Format: print ; Literary form: Not fiction Publication details: Berlin De Gruyter 2023 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Place hold Add to cart (remove)

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