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	1.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	What's your story?: the essential business storytelling handbook by Bruckner, Adri Menon, Anjana Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 BRU. Lists: Business Communication, IT & Decision Sciences. Place hold Add to cart (remove)
	3.	The book thief by Zusak, Markus Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Fiction, HR & OB. Place hold Add to cart (remove)
	4.	Everyday business storytelling: create, simplify, and adapt a visual narrative for any audience by Kurnoff, Janine Lazarus, Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 KUR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	5.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	Brand storytelling in the digital age: theories, practice and application by Moin, S. M. A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Palgrave Macmillan 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOI. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	7.	True storytelling: seven principles for an ethical and sustainable change-management strategy by Larsen, Jens Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 LAR. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	8.	The anatomy of story: 22 steps to becoming a master storyteller by Truby, John Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Farrar, Straus and Giroux 2007 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 808.543 TRU. Place hold Add to cart (remove)
	9.	Social media storytelling by Mueller, Marie Elisabeth Rajaram, Devadas Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.23 MUE. Place hold Add to cart (remove)
	10.	How to use storytelling in your academic writing: techniques for engaging readers and successfully navigating the writing and publishing processes by Pollock, Timothy G Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cheltenham Edward Elgar 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 808.02 POL. Place hold Add to cart (remove)
	11.	How to tell a story: the essential guide to memorable storytelling from the Moth by Bowles, Meg Burns, Catherine Hixson, Jenifer Jenness, Sarah Austin Tellers, Kate Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Crown 2022 Online resources: Click here to access online Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 BOW. Lists: IT. (1 votes) Place hold Add to cart (remove)
	12.	Interactive storytelling: a cross-media approach to writing, producing and editing with AI by Pizzo, Antonio Lombardo, Vincenzo Damiano, Rossana Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2024 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 808.5430285 PIZ. Place hold Add to cart (remove)
	13.	Digital storytelling for brands by Tombleson, Bridget Wolf, Katharina Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Sage Publication Pvt Ltd 2023 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 TOM. Place hold Add to cart (remove)
	14.	Unlock your leadership story: how to build understanding and motivate teams using fables and folktales by Wadors, Pat Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons Inc. 2025 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 809.3 WAD. Place hold Add to cart (remove)

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