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	1.	Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, W. Chan Mauborgne, Renee Publication details: Boston Harvard Business School Press 2005 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Segmentation, revenue management and pricing analytics by Bodea, Tudor Ferguson, Mark Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Routledge 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.1554 BOD. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	3.	The long tail: how endless choice is creating unlimited demand by Anderson, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Random House Business Books 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 AND. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, W. Chan Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)

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