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	1.	Positioning: the battle for your mind by Ries, Al Trout, Jack Edition: 20th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)
	2.	The 22 immutable laws of marketing by Ries, Al Trout, Jack Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Profile Books Ltd. 1994 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 RIE. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)

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