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	1.	Ogilvy on advertising in the digital age by Young, Miles Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Goodman Books 2017 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	2.	Advertising and promotion: an integrated marketing communication perspective by Belch, George E Belch, Michael A Purani, Keyoor Edition: 9th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016 Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ... Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	3.	Pandeymonium: Piyush Pandey on advertising by Pandey, Piyush Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN. Lists: Marketing. Place hold Add to cart (remove)
	4.	Advertising and integrated brand promotion by O'Guinn, Thomas Clayton Semenik, Richard J Allen, Chris T Scheinbaum, Angeline Close Edition: 7th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	5.	Integrated advertising, promotion, and marketing communications by Clow, Kenneth E Baack, Donald E Edition: 6th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Advertising and integrated marketing communications by Shah, Kruti Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	7.	Frenemies: the epic disruption of the advertising industry (and why this matters) by Auletta, Ken Material type: Text; Format: print ; Literary form: Not fiction Publication details: London HarperCollins Publishers 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	8.	Paid attention: innovative advertising for a digital world by Yakob, Faris Edition: 2nd Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Ltd. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	9.	Advertising by design: generating and designing creative ideas across media by Landa, Robin Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LAN. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Neuro-advertising: brain-friendly advertising for more success in your market by Schwarz, Elke Material type: Text; Format: print ; Literary form: Not fiction Publication details: Switzerland Springer 2022 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH. Lists: Fiction. Place hold Add to cart (remove)

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