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1.
Ogilvy on advertising in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Goodman Books 2017
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

2.
Digital marketing for dummies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 DEI.

3.
Integrated marketing communication: advertising and promotion in a digital world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 JUS.

4.
Social media marketing: a strategic approach by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cengage Learning, Inc. Boston 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.

5.
Facebook marketing: leveraging facebook features for your marketing campaigns by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Noida Pearson India Education Services Pvt. Ltd. 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 CAR.

6.
Paid attention: innovative advertising for a digital world by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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7.
YouTube marketing power: how to use video to find more prospects, launch your products, and reach a massive audience by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Private Limited 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 MIL.

8.
Social media marketing: a strategic approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 BAR.

9.
Inbound marketing for dummies: a wiley brand by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2015
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

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