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1.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster 2010
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.
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2.
Building strong brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Simon & Schuster 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

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3.
Managing brand equity: capitalizing on the value o of a brand name by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York The Free Press 1991
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 AAK.

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