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	1.	Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, W. Chan Mauborgne, Renee Publication details: Boston Harvard Business School Press 2005 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	2.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.133 BER. Lists: Marketing. Place hold Add to cart (remove)
	3.	Hooked: how to build habit-forming products by Eyal, Nir Hoover, Ryan Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Portfolio Press 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.575 EYA. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	4.	Contagious: how to build word of mouth in the digital age by Berger, Jonah Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Simon & Schuster 2013 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Business Communication, Marketing. Place hold Add to cart (remove)
	5.	Logistics operations and management: concepts and models by Farahani, Reza Zanjirani Rezapour, Shabnam Kardar, Laleh Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Elsevier 2011 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	6.	Lean driven innovation: powering product development at the Goodyear tire and rubber company by Majerus, Norbert Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boco Raton CRC Press 2016 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.57 MAJ. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	7.	Getting to innovation: how asking the right questions generates the great ideas your company needs by VanGundy, Arthur B Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI Learning Pvt. Ltd. 2008 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 VAN. Lists: HR & OB. Place hold Add to cart (remove)
	8.	Blue ocean strategy: how to create uncontested market space and make the competition irrelevant by Kim, W. Chan Mauborgne, Renee Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business School Press 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM. Lists: IT & Decision Sciences, Public Policy & General Management. Place hold Add to cart (remove)
	9.	The four steps to the epiphany: successful strategies for products that win by Blank, Steve Edition: 4th Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2020 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BLA. Lists: Operation & quantitative Techniques, Public Policy & General Management. Place hold Add to cart (remove)
	10.	Zero to one: notes on startups, or how to build the future by Theil, Peter Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Virgin Books 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.11 THE. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	11.	Product management essentials: tools and techniques for becoming an effective technical product manager by Pranam, Aswin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Apress 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.5 PRA. Lists: Fiction, Operation & quantitative Techniques. Place hold Add to cart (remove)
	12.	Flamin' hot: the incredible true story of one man's rise from janitor to top executive by Montanez, Richard P Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.76646 MON. Lists: IT & Decision Sciences, Non Fiction. Place hold Add to cart (remove)
	13.	Innovation from emerging markets by Cahen, Fernanda Casanova, Lourdes Miroux, Anne Material type: Text; Format: print ; Literary form: Not fiction Publication details: United Kingdom Cambridge University Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.064091724 CAH. Lists: Marketing. Place hold Add to cart (remove)
	14.	HBR's 10 must reads on leading digital transformation by Harvard Business Review Press Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston Harvard Business Review Press 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4038 HAR. Lists: IT & Decision Sciences, Non Fiction. Place hold Add to cart (remove)

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