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1.
Handbook of research on driving competitive advantage through sustainable, lean, and disruptive innovation by Series: Advances in business strategy and competitive advantage
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hershey, USA IGI Global 2016
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4063 ALH.

2.
Social media for project managers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Viva Books Private Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.404 HAR.

3.
The attention economy and how media works: simple truths for marketers by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Palgrave Macmillan 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 NEL.

4.
Facebook, Twitter, and Instagram for seniors for dummies by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 006.754 COL.

5.
Influencer marketing strategy: how to create successful influencer marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 GLE.

6.
Ultimate LinkedIn sales guide: how to use digital and social selling to turn LinkedIn into a lead, sales and revenue generating machine by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 DIS.
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7.
Social media analytics strategy: using data to optimize business performance by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ApressĀ  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 GON.

8.
Spatializing social media: social networks online and offline by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.30285 BAS.

9.
Jab, jab, jab, right hook: how to tell your story in a noisy social world by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York HarperCollins Publishers 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 VAY.

10.
Social media for progressive public relations by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.202854678 NII.
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11.
The dynamics of influencer marketing: a multidisciplinary approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 ALV.

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