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1.
Blue ocean shift: beyond competing: proven steps to inspire confidence and seize new growth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Pan Books 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 KIM.

2.
The new rules of marketing and PR: how to use social media, online video, mobile applications, blogs, news releases and viral marketing to reach buyers directly by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 SCO.

3.
Content - the atomic particle of marketing: the definitive guide to content marketing strategy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2017
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 LIE.

4.
Essentials of marketing: theory and practice for a marketing career by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 BRO.

5.
Marketing management: past, present and future by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2021
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

6.
Marketing analytics: essential tools for data-driven decisions by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London University of Virginia Press 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 VEN.

7.
Strategic marketing management: planning, implementation and control by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 WIL.

8.
Case studies on management strategies, human resource and marketing dimension by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Bloomsbury Publishing India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 MIS.

9.
Advertising campaigns: formulation and tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ohio Grid, Inc. 1973
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.111 QUE.

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