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1.
Introduction to social media marketing: a guide for absolute beginners by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Apress  2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 KEL.
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2.
The sage handbook of social media marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.872 HAN.

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3.
Voice marketing: harnessing the power of conversational AI to drive customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIN.

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4.
Social media in the fashion industry: fundamentals strategy and research methods by Series: Routledge Studies in the Fashion Industry
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1328 SAN.

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