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1.
An unfinished dream by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1997
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.1771 KUR.

2.
The new emerging market multinationals: four strategies for disrupting markets and building brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA.

3.
Leadership in the era of economic uncertainty: the new rules for getting the right things done in difficult times by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company Limited 2009
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4092 CHA.

4.
The power of corporate communication: crafting the voice and image of your business by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill publishing company Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 ARG.

5.
Advertising by
Edition: 4th ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Inc. 1977
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 WRI.

6.
Successful marketing plan: a disciplined and comprehensive approach by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Publishing Company Ltd 2004
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 HIE.

7.
Competing for the future by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 HAM.

8.
Human side of Tata steel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 1989
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 338.47669142 PAN.

9.
Positioning: the battle for your mind by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 RIE.

10.
Social side of Tata steel by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 1991
Availability: Items available for loan: Indian Institute of Management LRC (2)Call number: 658.3 PAN, ...

11.
The power of simplicity: a management guide to cutting through the nonsense and doing things right by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1999
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 TRO.

12.
Advertising by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill 1982
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 WRI.

13.
Building brand value: five steps to building powerful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 PAR.

14.
Basic econometrics by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 330.1543 GUJ.

15.
What is six sigma? by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2003
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.562 PAN .

16.
Strategic management: concepts and cases by
Edition: 12th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2001
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 THO.

17.
Cases in strategic management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1996
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 BUD.

18.
Business policy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1992
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 KAZ.

19.
Complex issues management strategies and tactics by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2006
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 665.7095 DAS.

20.
Basic marketing: a global managerial approach by
Edition: 14th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4 PER.

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