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1.
The Sage handbook of marketing theory by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Sage Publications Ltd. 2013
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 MAC.
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Contemporary issues in marketing and consumer behaviour by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.802 PAR.

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