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1.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.

2.
Handbook of relationship marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Sage Publications India Pvt. Ltd. 2002
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SHE.

3.
Marketing theory: evolution and evaluation of schools of marketing thought by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8001 SHE.

4.
Handbook of advances in marketing in an era of disruptions: essays in honour of Jagdish N. Sheth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Saga Publications India Pvt Ltd 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 PAR.

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