Design thinking: beyond the sticky notes

By:

Lal, Devyani M

Material type: Text

TextPublication details: Sage Publications India Pvt. Ltd. New Delhi 2021Description: xii, 248 pISBN:

9789391370701

Subject(s):

DDC classification:

658.575201 LAL

Summary: Design thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions.

List(s) this item appears in: IT & Decision Sciences | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	IT & Decisions Sciences	658.575201 LAL (Browse shelf(Opens below))	1	Available		003713

Design thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions.

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