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1.
​Brands and the brain: how to use neuroscience to create impactful brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 SAH.
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2.
Booming brands: inspiring journeys of 11 "Made in India" brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mumbai TV18 Broadcast Ltd 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 PAM.

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The new emerging market multinationals: four strategies for disrupting markets and building brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Tata McGraw Hill Education Private Limited 2012
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 CHA.

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