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1.
Integrated marketing communication: creative strategy from idea to implementation by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Rowman & Littlefield 2018
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

2.
Advertising design by medium: a visual and verbal approach by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.132 BLA.

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