Segmentation, revenue management and pricing analytics

By:

Bodea, Tudor

Contributor(s):

Ferguson, Mark

Material type: Text

TextPublication details: Routledge New York 2016Description: ix, 255 pISBN:

9781138673182

Subject(s):

DDC classification:

658.1554 BOD

Summary: The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits

List(s) this item appears in: Operation & quantitative Techniques | Public Policy & General Management

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Operations Management & Quantitative Techniques	658.1554 BOD (Browse shelf(Opens below))	1	Available		000528

Table of Content
ch. 1 The Ideas Behind Customer Segmentation --
ch. 2 Forecasting --
ch. 3 Promotion Forecasting --
ch. 4 Capacity-Based Revenue Management --
ch. 5 Unconstraining --
ch. 6 Pricing Analytics --
ch. 7 Dynamic and Markdown Pricing --
ch. 8 Pricing in Business-to-Business Environments --
ch. 9 Customer Behavior Aspects of Pricing

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in industries as diverse as retail, telecommunications, banking, health care and manufacturing. Segmentation, Revenue Management and Pricing Analytics guides students and professionals on how to identify and exploit revenue management and pricing opportunities in different business contexts. Bodea and Ferguson introduce concepts and quantitative methods for improving profit through capacity allocation and pricing. Whereas most marketing textbooks cover more traditional, qualitative methods for determining customer segments and prices, this book uses historical sales data with mathematical optimization to make those decisions. With hands-on practice and a fundamental understanding of some of the most common analytical models, readers will be able to make smarter business decisions and higher profits

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