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1.
Ogilvy on advertising in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Goodman Books 2017
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

2.
Advertising and promotion: an integrated marketing communication perspective by
Edition: 9th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2016
Availability: Items available for loan: Indian Institute of Management LRC (8)Call number: 659.1 BEL, ...

3.
Pandeymonium: Piyush Pandey on advertising by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Haryana Penguin Random House India Pvt. Ltd. 2015
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 PAN.
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4.
Advertising and integrated brand promotion by
Edition: 7th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 OGU.

5.
Integrated advertising, promotion, and marketing communications by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Pearson India Education Services Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 CLO.

6.
Advertising and integrated marketing communications by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2021
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 SHA.

7.
Frenemies: the epic disruption of the advertising industry (and why this matters) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London HarperCollins Publishers 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10973 AUL.

8.
Paid attention: innovative advertising for a digital world by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 YOK.
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9.
Advertising by design: generating and designing creative ideas across media by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey John Wiley & Sons, Inc. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1 LAN.

10.
Neuro-advertising: brain-friendly advertising for more success in your market by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Switzerland Springer 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 SCH.
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