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	1.	Creating signature stories: strategic messaging that persuades, energizes and inspires by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: Gurgaon Penguin Portfolio 2018 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.35 AAK. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	2.	What's your story?: the essential business storytelling handbook by Bruckner, Adri Menon, Anjana Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 BRU. Lists: Business Communication, IT & Decision Sciences. Place hold Add to cart (remove)
	3.	The book thief by Zusak, Markus Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Penguin Books Ltd. 2016 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Fiction, HR & OB. Place hold Add to cart (remove)
	4.	Everyday business storytelling: create, simplify, and adapt a visual narrative for any audience by Kurnoff, Janine Lazarus, Lee Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.45 KUR. Lists: Public Policy & General Management. Place hold Add to cart (remove)
	5.	Brand management: an introduction through storytelling by Mogaji, Emmanuel Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Palgrave Macmillan 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 MOG. Lists: Finance & Accounting, Marketing. Place hold Add to cart (remove)
	6.	True storytelling: seven principles for an ethical and sustainable change-management strategy by Larsen, Jens Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Routledge 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.406 LAR. Lists: HR & OB, Public Policy & General Management. Place hold Add to cart (remove)

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