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	1.	Customer relationship management: concept, strategy, and tools by Kumar, V Kumar, V Reinartz, Werner Edition: 3rd Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heidelberg Springer 2006 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 KUM. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Customer relationship management: concept, strategy, and tools by Kumar, V Reinartz, Werner J Publication details: Germany Springer 2006 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	Customer data platforms: use people data to transform the future of marketing engagement by Kihn, Martin O'Hara, Chris Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey John Wiley & Sons, Inc. 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8340285 KIH. Lists: HR & OB, Marketing. Place hold Add to cart (remove)

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