Sales and distribution management:

By:

Hair, Joseph F

Contributor(s):

Material type: Text

TextPublication details: Wiley India Pvt. Ltd. New Delhi 2024Edition: 2ndDescription: xxxiv, I-10 pISBN:

9789357469517

Subject(s):

Sales management

DDC classification:

658.81 HAR

Summary: It presents core concepts using a comprehensive pedagogical framework – featuring real-world case studies, illustrative examples, and innovative exercises – to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. In addition to thoroughly revising all chapters, this Indian edition features a set of six new chapters, focusing on distribution channels, retailing, wholesaling, distribution channel systems, logistics and supply chain management, and international sales and distribution management. Each chapter also incorporates an updated set of real business examples and cases situated in the Indian context. (https://www.wileyindia.com/sales-and-distribution-management-2ed-an-indian-adaptation.html)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.81 HAR (Browse shelf(Opens below))	1	Available		006996

It presents core concepts using a comprehensive pedagogical framework – featuring real-world case studies, illustrative examples, and innovative exercises – to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. In addition to thoroughly revising all chapters, this Indian edition features a set of six new chapters, focusing on distribution channels, retailing, wholesaling, distribution channel systems, logistics and supply chain management, and international sales and distribution management. Each chapter also incorporates an updated set of real business examples and cases situated in the Indian context.
(https://www.wileyindia.com/sales-and-distribution-management-2ed-an-indian-adaptation.html)

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