Gamification Marketing For Dummies

Table of content:
ntroduction

About This Book

Foolish Assumptions

Icons Used in This Book

Beyond the Book

Where to Go from Here

Part 1: Introducing Gamification Marketing

Chapter 1: Gamifying Your Marketing Strategy

Seeing What Gamification Can Do in Marketing
Understanding gamification
Gamifying your marketing
Looking at some examples of gamification
Understanding How Gamification Differs from Other Online Marketing Tactics
Looking at the advantages of gamification
Taking your current user experience to the next level
Stepping Up Your Current Marketing
Chapter 2: Getting to Know Gamification Models

Exploring Your Options
Discovering game types
Creating the Perfect Gamification Campaign Settings
Choosing the right game for your audience
Determining duration and frequency
Avoiding the Big Mistakes
Depending on desktop
Going rogue
Complicating the gameplay
Creating too many rewards
Misusing game mechanics
Banking on virality
Creating a campaign that can't be played at work
Assuming your audience will understand games
Part 2: Beginning Your Gamification Marketing Quest

Chapter 3: Identifying Your Target Audience

Defining Your Audience
Throwing out everything you think you know about your audience
Conducting research to find your audience
Taking a Closer Look at Your Current Customer Base
Establishing existing data points
Tailoring for B2B
Mining Your Social Media Accounts
Identifying key data points
Tracking unique metrics from each platform
Choosing meaningful social media data versus vanity metrics
Chapter 4: Increasing Engagement in Your Campaign

Establishing User Rewards and Achievements
Rewarding your players
Creating loyalty
Encouraging Sharing among Your Audience
Using a unique hashtag
Providing more than just a link to share
Chapter 5: Budgeting Your Development

Setting Your Budget
Estimating the costs
Aligning your budget with your goals
Anticipating risks
Gathering Your Team
Accounting for your gamification model
Outsourcing talent
Chapter 6: Getting to Know the Technology

Choosing a Foundation for Your Campaign
Building in HTML5
Recognizing the downsides of building an app
Keeping Up the Communications
Checking your email deliverability
Making sure your emails don't end up in the spam folder
Continuing with your campaign
Complying with the General Data Protection Regulation
Considering Testing Issues
Looking at testing methods
Checking on browsers
Part 3: Executing Your Gamification Plan

Chapter 7: Making Your Game a Reality

Choosing the Perfect Gamification Model for You
Determining Your Target Market
Conducting your own audience research
Considering what the research is telling you
Embedding Goals into the Game
Creating SMART goals
Devising your gamification objectives
Building in Loyalty Rewards
Deciding on your options
Using rewards in your game
Chapter 8: Selecting the Right Components

Making Sense of the Game Development Process
Understanding the stages of the game development life cycle
Deciding which life cycle model is right for you
Assembling Your Team
Working out who does what
Balancing everyone's role
Choosing freelancers, agencies
[https://www.wileyindia.com/gamification-marketing-for-dummies.html]

Nothing drives interest from customers more than giving them the chance to win. From old school sweepstakes and stamp collecting games to modern mobile loyalty programs or branded game apps, gamification helps connect you to your customers in a way they invite into their lives. This book helps you add the effective but challenging aspects of gamification to your marketing strategy. No matter what your digital proficiency, Intelligent Marketing with Gamification For Dummies will guide both veteran and inexperienced marketers through the maze of planning and executing a gamification strategy.
(https://www.wileyindia.com/gamification-marketing-for-dummies.html)