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	1.	Buy ology: truth and lies about why we buy by Lindstrom, Martin Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Crown Business 2010 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LIN. Lists: IT & Decision Sciences, Marketing. Place hold Add to cart (remove)
	2.	Marketing to mindstates: the practical guide to applying behavior design to research and marketing by Leach, Will Material type: Text; Format: print ; Literary form: Not fiction Publication details: United States Lioncrest Publishing 2021 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 LEA. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	3.	The brain sell: when science meets shopping; how the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop by Lewis, David Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Nicholas Brealey Publishing 2013 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 LEW. Lists: Marketing, Operation & quantitative Techniques. Place hold Add to cart (remove)
	4.	Neuromarketing in action: how to talk and sell to the brain by Georges, Patrick M Bayle-Tourtoulou, Anne-Sophie Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2014 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 GEO. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	5.	Neuro design: neuromarketing insights to boost engagement and profitability by Bridger, Darren Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page Limited 2017 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 BRI. Lists: Hindi Books, Marketing. Place hold Add to cart (remove)
	6.	Introduction to neuromarketing and consumer neuroscience by Ramsoy, Thomas Z Material type: Text; Format: print ; Literary form: Not fiction Publication details: Denmark Neurons Inc. 2015 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80019 RAM. Lists: Fiction, Marketing. Place hold Add to cart (remove)
	7.	Branded mind: what neuroscience really tells us about the puzzle of the brain and the brand by Plessis, Erik DU Material type: Text; Format: print ; Literary form: Not fiction Publication details: London Kogan Page 2011 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 PLE. Lists: HR & OB, Marketing. Place hold Add to cart (remove)
	8.	How people buy online: the psychology behind consumer behaviour by Gupta, Seema Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Sage Publications India Pvt. Ltd. 2021 Availability: Not available: Indian Institute of Management LRC: Checked out (1). Lists: Marketing, Public Policy & General Management. Place hold Add to cart (remove)
	9.	Cashvertising: how to use more than 100 secrets of ad-agency psychology to make big money selling anything to anyone by Whitman, Drew Eric Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Jersey Career Press 2009 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.1019 WHI. Lists: HR & OB. Place hold Add to cart (remove)

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