Principles of behavioral economics: bringing together old, new and evolutionary approaches

By:

Earl, Peter E

Material type: Text

TextPublication details: Cambridge University Press Cambridge 2022Description: xxi, 518 pISBN:

9781009095891

Subject(s):

Economics--Psychological aspects

DDC classification:

330.019 EAR

Summary: This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become. Offers a far wider range of practical examples than any previous work on behavioral economics Gives readers a bigger vision of how behavioral economics can be applied in practical policymaking in business and government settings Integrates modern behavioral economics with earlier approaches (https://www.cambridge.org/in/universitypress/subjects/economics/microeconomics/principles-behavioral-economics-bringing-together-old-new-and-evolutionary-approaches?format=HB&isbn=9781316515099)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	330.019 EAR (Browse shelf(Opens below))	1	Available		006821

Table of content:
1. What is behavioral economics?
2. What motivates us?
3. Why is life so full of problems for us to try to solve?
4. How do we acknowledge problems and assess our options?
5. How do we deal with uncertainty and ambiguity?
6. How do we search for solutions to problems?
7. Why do some things matter more than others?
8. How do we choose?
9. How can firms and governments influence our choices?
10. What determines the productivity of an organization?
11. How does the competitive process work?
12. Are there any behavioral insights for macroeconomists?
13. Can we be happy without destroying the environment?

[https://www.cambridge.org/in/universitypress/subjects/economics/microeconomics/principles-behavioral-economics-bringing-together-old-new-and-evolutionary-approaches?format=HB&isbn=9781316515099]

This book is unique among modern contributions to behavioral economics in presenting a grand synthesis between the kind of behavioral economics popularized by Richard Thaler, earlier approaches such as those of the 1978 Nobel Laureate Herbert Simon, evolutionary psychology, and evolutionary economics from Veblen and Marshall through to neo-Schumpeterian thinking. The synthesis employs a complex adaptive systems approach to how people think, the lifestyles they build, and how new production technologies and products are gradually adopted and produce changes. Using a huge range of examples, it takes behavioral economics from its recent focus on 'nudging' consumers, to the behavior of firms and other organizations, the challenges of achieving structural change and transitioning to environmentally sustainable lifestyles, and instability of the financial system. This book will be of great interest to academics and graduate students who seek a broader view of what behavioral economics is and what it might become.

Offers a far wider range of practical examples than any previous work on behavioral economics
Gives readers a bigger vision of how behavioral economics can be applied in practical policymaking in business and government settings
Integrates modern behavioral economics with earlier approaches

(https://www.cambridge.org/in/universitypress/subjects/economics/microeconomics/principles-behavioral-economics-bringing-together-old-new-and-evolutionary-approaches?format=HB&isbn=9781316515099)

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