Mythmaking on Madison avenue how advertisers apply the power of myth & symbolism to create leadership brands

By:

Material type: Text

TextPublication details: Chicago Probus Publishing Company 1993Description: xiii, 289 pISBN:

Subject(s):

DDC classification:

Summary:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.827 RAN (Browse shelf(Opens below))	1	Available		G00403

There are no comments on this title.

to post a comment.