One billion customers: lessons from the front lines of doing business in China

By:

McGregor, James

Material type: Text

TextPublication details: New York Free Press 2005Description: xix, 312 pISBN:

9780743258395

Subject(s):

DDC classification:

658.0490951 MCG

Summary: Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out. (https://www.simonandschuster.com/books/One-Billion-Customers/James-McGregor/97807432584180

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.0490951 MCG (Browse shelf(Opens below))	1	Available		G00296

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

(https://www.simonandschuster.com/books/One-Billion-Customers/James-McGregor/97807432584180

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