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1.
Brand new China: advertising, media, and commercial culture by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge Harvard University Press 2008
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.10951 WAN .

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2.
Chinese marketing and management scales by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore Palgrave Macmillan 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 YAU.

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