The art of innovation: lessons in creativity from IDEO, America's leading design firm

By:

Kelley, Tom

Contributor(s):

Littman, Jonathan

Material type: Text

TextPublication details: Profile Books London 2016Description: 307 pISBN:

9781781256145

Subject(s):

DDC classification:

658.4063 KEL

Summary: An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world. There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit. Kelley shows how teams: -Research and immerse themselves in every possible aspect of a new product or service -Examine each product from the perspective of clients, consumers and other critical audiences -Brainstorm best when they are focussed, being physical and having fun The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. (https://profilebooks.com/work/the-art-of-innovation/)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	658.4063 KEL (Browse shelf(Opens below))	1	Available		006262

An updated reissue of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

(https://profilebooks.com/work/the-art-of-innovation/)

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