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1.
Talk triggers: the complete guide to creating customers with word of mouth by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Portfolio / Penguin 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.133 BAE.

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2.
Voice marketing: harnessing the power of conversational AI to drive customer engagement by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham Rowman & Littlefield 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MIN.

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