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1.
Crossing the Chasm: marketing and selling disruptive products to mainstream customers by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Harper Business Press 2014
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 MOO.
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2.
Customer-driven marketing: lessons from entrepreneurial technology companies by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Lexington Books 1989
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8 SMI.

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