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1.
People powered: how communities can supercharge your business, brand, and teams by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nashvile HarperCollins Leadership 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8343 BAC.

2.
Experiential marketing: integrated theory & strategic application by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles Sage 2022
Availability: Not available: Indian Institute of Management LRC: Checked out (1).

3.
Content strategy: a how-to guid by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.4012 GET.

4.
Nation branding: concepts, issues, practice by
Edition: 3rd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxan Routledge 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 352.748 DIN.

5.
Human-driven experience: the battle for trust in the digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester John Wiley & Sons Ltd. 2023
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 HAR.

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