Neuro-advertising: brain-friendly advertising for more success in your market

By:

Schwarz, Elke

Material type: Text

TextPublication details: Springer Switzerland 2022Description: xiv, 185 pISBN:

9783658386320

Subject(s):

DDC classification:

658.83 SCH

Summary: bout this book Find out how to increase your marketing success with this book on neuro-advertising. Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include: Facial features Body Reactions Emotions Brain activity In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies.

List(s) this item appears in: Fiction

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Marketing	658.83 SCH (Browse shelf(Opens below))	1	Available		004649

bout this book
Find out how to increase your marketing success with this book on neuro-advertising.

Marketing is one of the most important departments in a company. It is responsible for attracting new customers and retaining existing customers. Unfortunately, in many cases, high budgets are spent on marketing strategies that have little effect. This book on neuro-advertising will help you to effectively increase the impact of your advertising. It is based on the "Subconscious Decision Marketing Index" (SDMI). This neuroscientific method represents a new marketing tool that can be used to measure the subconscious impact of advertising. These include:

Facial features
Body Reactions
Emotions
Brain activity
In this way, advertising strategies can be effectively planned and marketing efficiency sustainably increased. It is measured how successful advertising is or is not. Then advertising measures can be designed according to the target group. Marketing agencies can benefit from this technique as well as marketers working for companies.

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