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1.
AI strategy for sales and marketing: connecting marketing, sales and customer experience by
Publication details: London Kogan Page Ltd. 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.80028563 KIN.

2.
Using artificial intelligence in marketing: how to harness AI and maintain the competitive edge by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page 2019
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.800285 KIN.

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