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1.
Social media analytics and practical applications: the change to the competition landscape by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boco Raton CRC Press 2022
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 302.231 KUM.

2.
Systems theory and agile brand management: the educative view of branding by Series: Systems Thinking Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York Routledge 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 LIE.

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