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	1.	A new brand world: 8 principles for achieving brand leadership in the 21st century by Bedbury, Scott Material type: Text; Format: print ; Literary form: Not fiction Publication details: Haryana Penguin Random House India Pvt. Ltd. 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Lists: Marketing, Non Fiction. Place hold Add to cart (remove)
	2.	A new brand world: 8 principles for achieving brand leadership in the twenty-first century by Bedbury, Scott Fenichell, Stephen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York Penguin Group 2003 Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.827 BED. Place hold Add to cart (remove)

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