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1.
Consumer behavior by
Edition: 10th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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2.
Consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Cengage Learning India Pvt. Ltd. 2018
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.8342 BLA.
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3.
Marketing research by
Edition: 6th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai McGraw Hill Education (India) Pvt. Ltd. 2020
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.83 BER.
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4.
Integrated marketing communication in digital age by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 659.144 KUM.

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5.
Sales and distribution management: by
Edition: 2nd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi Wiley India Pvt. Ltd. 2024
Availability: Items available for loan: Indian Institute of Management LRC (1)Call number: 658.81 HAR.

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