Healthcare entrepreneurship and management: a comprehensive guide for biomedical engineers and entrepreneurs

By:

Chanda, Arnab

Contributor(s):

Gupta, Shubham

Material type: Text

TextPublication details: Routledge New York 2024Description: ix, 313 pISBN:

9781032757087

Subject(s):

DDC classification:

610.28 CHA

Summary: Post pandemic, the world is not the same place. There has been an increasing focus on healthcare and well-being, which has created a once-in-a-lifetime opportunity for healthcare innovations and startups. From adoption of a range of medical apps and telemedicine technologies to heightened public interest in smart wearables and medical devices, the demand for efficient healthcare delivery has been skyrocketing. This book aims to serve as a first-of-its-kind guide for skill development in conception to commercialisation of healthcare products and services. It covers the gamut from the study of healthcare challenges, such as understanding customer requirements, market needs, and competition, to the various steps of the healthcare product development process, such as defining value propositions and specifications, the creation of minimum viable product (MVP) to prototyping, and manufacturing. The authors also discuss key commercialisation and management strategies, including the development of a robust business plan, fund raising, intellectual property, creating barriers to entry, and launching healthcare startups. Medical product pricing, positioning, sales and distribution, and customer acquisition are also presented with real-life examples. This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain. For example, engineers and managers working on the development of medical devices require knowledge of ethical guidelines, regulations, and approvals to effectively launch their products in the medtech industry. On the other hand, entrepreneurs looking to benefit from the booming healthcare industry will find this book helpful in understanding the fundamentals of medical product development and commercialisation to launch their ideas successfully. (https://www.routledge.com/Healthcare-Entrepreneurship-and-Management-A-Comprehensive-Guide-for-Biomedical-Engineers-and-Entrepreneurs/Chanda-Gupta/p/book/9781032757087?srsltid=AfmBOoq34rnXIb1RwjIX6SqTzywE6jfk8CxbHyStBxu8xLi2bS7aGkT9)

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Indian Institute of Management LRC General Stacks	Public Policy & General Management	610.28 CHA (Browse shelf(Opens below))	1	Available		007440

Table of content:
Part-I: Introduction

Chapter 1: Introduction to Current Healthcare Problems and Unmet Needs Chapter 2: Healthcare Start-up Ecosystems Around the Globe

Part-II: Conception

Chapter 3: Idea Generation and Need Analysis for Healthcare Products

Chapter 4: Empathy and Personas- Stepping into Customer’s Shoes and Understanding Medical Issues

Chapter 5: Effective Customer Survey and Understanding Market Competition

Part-III: Design

Chapter 6: Design Thinking and Product Design Process

Chapter 7: Visual Design Elements: User Experience (UX) and User Interface (UI) Design Chapter 8: Quality Engineering and Iterative Design Optimization for Healthcare Products Chapter 9: Design for Healthcare Product Manufacturing

Part-IV: Prototyping

Chapter 10: Minimum Viable Product (MVP), Wireframing, and Introduction to App Development

Chapter 11: Manufacturing Techniques and Material Selection for Healthcare Product Prototyping

Chapter 12: Prototype Functionalization using Electronics and Instrumentation

Part-V: Testing

Chapter 13: Test Marketing

Chapter 14: Mechanical Testing and Characterization of Products

Chapter 15: Regulations and Standards: ISO for Healthcare Domain

Part-VI: Sales, Marketing and Commercialization

Chapter16:IntroductiontoBrandingandBrandAwareness

Chapter 17: Introduction to Intellectual Property

Chapter 18: Ethical and Legal Implications in Healthcare Industry

Chapter 19: Launching of Start-up: Rules and Steps

[https://www.routledge.com/Healthcare-Entrepreneurship-and-Management-A-Comprehensive-Guide-for-Biomedical-Engineers-and-Entrepreneurs/Chanda-Gupta/p/book/9781032757087?srsltid=AfmBOoq34rnXIb1RwjIX6SqTzywE6jfk8CxbHyStBxu8xLi2bS7aGkT9]

Post pandemic, the world is not the same place. There has been an increasing focus on healthcare and well-being, which has created a once-in-a-lifetime opportunity for healthcare innovations and startups. From adoption of a range of medical apps and telemedicine technologies to heightened public interest in smart wearables and medical devices, the demand for efficient healthcare delivery has been skyrocketing.

This book aims to serve as a first-of-its-kind guide for skill development in conception to commercialisation of healthcare products and services. It covers the gamut from the study of healthcare challenges, such as understanding customer requirements, market needs, and competition, to the various steps of the healthcare product development process, such as defining value propositions and specifications, the creation of minimum viable product (MVP) to prototyping, and manufacturing. The authors also discuss key commercialisation and management strategies, including the development of a robust business plan, fund raising, intellectual property, creating barriers to entry, and launching healthcare startups. Medical product pricing, positioning, sales and distribution, and customer acquisition are also presented with real-life examples.

This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain. For example, engineers and managers working on the development of medical devices require knowledge of ethical guidelines, regulations, and approvals to effectively launch their products in the medtech industry. On the other hand, entrepreneurs looking to benefit from the booming healthcare industry will find this book helpful in understanding the fundamentals of medical product development and commercialisation to launch their ideas successfully.

(https://www.routledge.com/Healthcare-Entrepreneurship-and-Management-A-Comprehensive-Guide-for-Biomedical-Engineers-and-Entrepreneurs/Chanda-Gupta/p/book/9781032757087?srsltid=AfmBOoq34rnXIb1RwjIX6SqTzywE6jfk8CxbHyStBxu8xLi2bS7aGkT9)

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