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Negotiation neuroscience: the brain science behind business deals

By: Material type: TextTextPublication details: Springer Cham 2024Description: xii, 187 pISBN:
  • 9783031697531
Subject(s): DDC classification:
  • 658.4052 ADD
Summary: The book delves into the fascinating intersection of neuroscience and negotiation, offering a groundbreaking exploration into how our brains influence and are influenced by the negotiation process. With an emphasis on practical application, this book is designed to equip readers with a deep understanding of the neurological mechanisms during negotiations, empowering them to optimize their approach and achieve better outcomes in business deals. Structured for both accessibility and depth, the book begins with an exploration of the fundamental principles of negotiation neuroscience, providing readers with a solid foundation of knowledge. It then progresses to more advanced topics, such as the role of emotions, cognitive biases, and decision-making processes in negotiations. Each chapter is rich with real-world examples, case studies, and practical tips, ensuring readers can immediately apply their newfound insights to their negotiation scenarios. In today's rapidly evolving business landscape, where successful negotiation skills are essential for navigating complex deals and relationships, understanding the neuroscience behind negotiation is more crucial than ever. (https://link.springer.com/book/10.1007/978-3-031-69754-8)
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Item type Current library Collection Call number Copy number Status Date due Barcode
Book Book Indian Institute of Management LRC General Stacks Human Resource and Organization Behvaiour 658.4052 ADD (Browse shelf(Opens below)) 1 Checked out 01/29/2025 007148

The book delves into the fascinating intersection of neuroscience and negotiation, offering a groundbreaking exploration into how our brains influence and are influenced by the negotiation process. With an emphasis on practical application, this book is designed to equip readers with a deep understanding of the neurological mechanisms during negotiations, empowering them to optimize their approach and achieve better outcomes in business deals. Structured for both accessibility and depth, the book begins with an exploration of the fundamental principles of negotiation neuroscience, providing readers with a solid foundation of knowledge. It then progresses to more advanced topics, such as the role of emotions, cognitive biases, and decision-making processes in negotiations. Each chapter is rich with real-world examples, case studies, and practical tips, ensuring readers can immediately apply their newfound insights to their negotiation scenarios. In today's rapidly evolving business landscape, where successful negotiation skills are essential for navigating complex deals and relationships, understanding the neuroscience behind negotiation is more crucial than ever.
(https://link.springer.com/book/10.1007/978-3-031-69754-8)

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