Global meets digital: global strategies for digital businesses - digital strategies for global businesses

Table of content:
PART ONE: The Context


Global Meets Digital
A global-digital world

Old is new again

Business in the 2020s:

Globalization

Technology on steroids

Competition—a changing paradigm


Paradox of Globalization
Global business in August 1914

When did globalization begin?

What’s behind the growth of globalization?

Multilateral institutions, governments, MNEs, ICTs

Globalization today

Reversal phenomena: Attitudes, innovation, FDI, outsourcing/offshoring

Globalization today vs. in earlier eras

The paradox


Digital Business: Technology at Warp Speed
Crossing the chasm

Economics of digital products

Technologies: AI, robotics, 3D printing, cloud, blockchain, and 5G

Exponential characteristics of information technologies

Digital disruption

Value creation and value capture with technology

PART TWO: Strategy


Entering Foreign Markets
Netflix goes abroad

Foreign market selection

The PRISM framework

Industry structure

Learning about foreign markets

Entering foreign markets

Exporting/importing, licensing, franchising, FDI, strategic alliances


Global Strategy for Digital Businesses
Digitization-digitalization-digital transformation

Spotify – a case study

How Spotify creates and captures value

Spotify’s global strategy

Peloton – a case study

How Peloton creates and captures value

Peloton’s global strategy

Globalization-localization dilemma

Global strategy for digital businesses


Digital Business Models
Business models vs. operating models

Digital business models

Direct selling, subscription, freemium, outcome-based, razor and blade, data monetization, platform, ecosystem

Business models for professional services firms


Digital Strategy for Global B2C Businesses
Three kinds of businesses

What is digital strategy

Value creation – value capture

Competition and competitive advantage in digital markets

Digital strategy for global B2C businesses

Nestlé – a case study

Digital transformation at Nestlé

Nestlé’s digital strategy


Digital Strategy for Global B2B Businesses
The four industrial revolutions; Industry 4.0

How IoT (IIoT) changes manufacturing

Advantages of the IIoT

How KCMG benefits from the IIoT

Value creation - value capture framework for IoT

Bosch – a case study

Digital transformation at Bosch

Bosch Group’s digital strategy


Reinventing Innovation
InnoCentive reinvents innovation

How innovation happens

Serendipity

Invisible hand of market

Visible hand of management

How to innovate

The Build|Buy|Ally framework

Build: Innovation through internal development

Buy: Innovation through M&A

Ally: Innovation through alliances

Open innovation


Reimagining Business
Starbucks’ reinvention plan

The five megatrends

Strategizing for the new normal

Value creation and value capture

Globality

Competition’s new logic and logistics

Innovation’s new logistics

Disrupt/cannibalize yourself

The fourth industrial revolution

Disruptive business models

Exponential
[https://www.routledge.com/Global-Meets-Digital-Global-Strategy-for-Digital-Businesses---Digital-Strategy-for-Global-Businesses/Jain/p/book/9780367479077]

The world today is at the intersection of two megatrends – Globalization and Digitalization – a business revolution unfolding in real time. Global Meets Digital captures the many nuances of this revolution succinctly, including its impact on our lives and business. An immediate implication of this revolution is that the economic principles that underpinned business and strategy for hundreds of years, such as diminishing returns to scale and resource scarcity, are no longer valid for a large and growing number of products and services. The book will challenge you to think differently not just about digital products, but also about physical products.

In the global-digital world, products are of three kinds—physical, digital, and smart machines (products that are both physical and digital, and connected to the internet)—a distinction missed by most books on strategy and global business. The economics of each kind of products is distinct from that of the others, which has strategic implications for all kinds of businesses –implications such as how to compete and how to create and capture value.

With several mini case studies and over 100 company examples, the book covers themes and cutting-edge issues like the paradox of globalization, digital disruption, disruptive business models, exponential technologies, Internet of Things, competition in digital markets, winner-take-all market dynamics, Industry 4.0, how to innovate, strategizing for the New Normal, and value creation and value capture in both B2C and B2B contexts. The book derives its underpinnings from the practice of global and digital business, while theory remains in the background.

Intended specifically for an executive/professional audience, Global Meets Digital should also be of value to business students and professors learning to dip their toes into a digital world.

Vinod Jain is an expert in global and digital strategy, award-winning professor, Fulbright Scholar, and author of an MBA textbook, Global Strategy. He taught at the Rutgers Business School, Newark and New Brunswick, and the Robert H. Smith School of Business, University of Maryland, College Park. At Maryland, he was also the Founding Director of the federally funded Center for International Business Education and Research and Academic Director of Smith School’s Executive MBA program in China. Since leaving Maryland, he has taught in China, Denmark, Finland, Poland, and India as a visiting or term professor. His opinion pieces have appeared in The Washington Post, The Baltimore Sun, Mensa Bulletin, and Economic Times and Mint (India's #1 and #2 business dailies), among other media. In the past, he worked as a middle- and senior-level executive with American and British multinationals. Vinod has a PhD in Strategy and International Business from the University of Maryland, College Park, MS in Management from UCLA, and MS and BS (Hons) in Statistics from the Indian Statistical Institute, Calcutta.
(https://www.routledge.com/Global-Meets-Digital-Global-Strategy-for-Digital-Businesses---Digital-Strategy-for-Global-Businesses/Jain/p/book/9780367479077)